FISHBOWL RECRUITED FOR CNC GLOBAL ACCOUNT
By Adnews Staff
Fishbowl Communications of Toronto has been hired as public relations agency-of-record for CNC Global Ltd., also of that city. CNC Global is a recruiting company specializing in information technology professionals. The company appointed Fishbowl following an informal agency review during which CNC Global met with three additional unnamed agencies, said Howard Weintraub, marketing manager for CNC Global. Fishbowl had also received a referral from CNC Global's new chief executive, Robert Beauchemin, who had worked with the agency in the past. As AOR, Fishbowl's develop communications strategies in support of the company's expansion and build awareness for its recruitment services in North America. Previously public relations was handled by The Idea Workshop of Toronto. Weintraub said that the company felt it needed an agency with greater scope and more experience in the high tech industry, and that Fishbowl met those criteria. CNC Global will continue its relationship with The Idea Workshop as the Toronto agency keeps working on a number of small projects for the company.