BENCHMARK WATCHES FLICK ON LIFE NETWORK
By Adnews Staff
BenchMark Porter Novelli has been chosen to promote Flick, a weekly guide to feature films airing on Life Network Thursday nights. Hosted by Brent Bambury and Anita Herczeg, Flick reviews three feature films scheduled to be released in theatres. The show also includes a segment on new home video and DVD releases. BenchMark won the account based on a client referral and will be responsible for promoting both the show and its hosts as well as providing national media relations services. The agency will also work to get media attention for the hosts of Flick. Previously promotional activities supporting the show and its hosts were handled in-house.
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