VEREDEX DELIVERS ADVERTISING ACCOUNT TO TBWA
By Adnews Staff
Toronto-based Veredex Logistics Inc. has nameed TBWA Chiat/Day of Toronto its agency-of-record. Veredex, an Internet company which provides products and services for shippers and delivery companies, picked TBWA earlier this fall in a review with two additional unnamed agencies. This is the first AOR for Veredex since the company launched in the spring of this year. TBWA's first project for Veredex was a North American brand awareness and positioning campaign that involved the development of a corporate identity, logo and Web site. Jan Wongferris, marketing director for Veredex, said a direct mail and broadcast advertising campaign will follow in the beginning of next year. Veredex joins Onvia.com, Petro Canada and Qlogitek on TBWA's client list of Internet and interactive clients.