ESSO CUSTOMERS SAVE ON CHAPTERS PURCHASES
By Adnews Staff
Toronto-based Chapters Online is launching a four-day promotion that will see Esso customers who fill up at stations across Canada, receive a $10 off coupon for www.chapters.ca. The Labour Day Weekend promotion begins today and runs through Monday. Esso customers are required to fill up with 25 litres or more of gas to receive the coupon and free delivery. "We are pleased to offer Esso customers this one-of--kind promotion with Chapters Online," Imperial's vice president of marketing Roger Purdie said. "This coupon is our way of thanking our customers for their loyalty." The coupon must be redeemed by September 30, 2000. The weekend promotion, which is expected to reach two million Canadians, is being supported with a national radio campaign from Goodgoll Curtis Inc. of Toronto.