LABATT ON INFO HIGHWAY
By Adnews Staff
Labatt Breweries of Canada has a site on the World Wide Web. It is divided into nine topic categories, touching on things such as beer and brewing facts, Canada-wide concert listings, Labatt historical data, product information and brand promotions. Users can also tap into the "Most Valuable Patron" area that gives them a sneak preview of brewery programs and promotions. The Web site address is <http://www.labatt.com>. It was designed by Cyberplex Interactive Media and Cameron Interactive Communication, both of Toronto. This isn't the first time Labatt has used interactive media. For the past year the brewer has had kiosks in Ontario bars and restaurants, allowing patrons to play games for prizes such as Labatt T-shirts and caps, and dispensing coupons for discounts on things such as CDs.