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NEW MONTREAL AGENCY

Two Allard Direct partners have sold their shares and started a new agency in Montreal called H3B Direct and Indirect Marketing. The owners of the new firm are Benoit Robillard and Nicolas Pleshoyano. Robillard was previously senior vice-president and general manager of Allard and Pleshoyano was production manager. H3B is a full-service agency with a special expertise in direct marketing. Robillard was with Allard for 10 years. Before that worked at Marketel. Pleshoyano was with Allard for five years. He also worked at FCB's Montreal office.

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