PRINT ADS TARGET JAMAICAN IMMIGRANTS
By Adnews Staff
Lowe/SMS of Toronto is launching the print portion of its Western Union Financial Services campaign in Canada in January. The radio portion has been running here since August. An outdoor ad may run in Jamaica beginning next spring. The campaign has been running in New York and Miami since last February, using radio, outdoor and print. It targets recent immigrants from Jamaica who rgularly send money back home.
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