CANADIAN TEEN SITE SIGNS BRITNEY SPEARS AS AMBASSADOR
By Adnews Staff
As Ottawa-based YOUtopia.com gets set to launch this month, the e-loyalty site for teens has announced a partnership with music artist Britney Spears. Spears has signed on as ambassador to YOUtopia.com, in addition to taking an equity position in the site. YOUtopia.com offers YOUdollars that users earn while participating in the North American site, which features interactive activities, online chats and email. Teens can redeem their YOUdollars for merchandise and products from leading teen brands. In her role as ambassador, Spears will assist in shaping content and promotions for YOUtopia.com including a personal interactive guide, virtual shopping sprees, online parties, weekly hot pics and live online chats. Additional partners and sponsors will be announced on an ongoing basis. A fall advertising campaign including television and print ads is planned. GCI Group of Toronto has been working with YOUtopia.com, assisting in developing a business plan, recruiting sponsors and providing public relations services.