WORKBRAIN HIRES HIGH ROAD FOR NORTH AMERICAN PUBLIC RELATIONS
By Adnews Staff
Toronto-based Workbrain has named High Road Communications, also of Toronto, its public relations agency-of-record. Workbrain is a Web-based provider of workplace solutions. The company focuses on Fortune 500 companies with a blue-collar workforce. Applications are provided that enable workers in the blue-collar environment to access and submit information to other departments within the company, such as humans resources and payroll, from any Internet browser. High Road was awarded the account following an informal review process involving an unconfirmed number of agencies and will be responsible for all of Workbrain's North American public relations activities. The agency will also play a role in building awareness for Workbrain and its technologies in markets across North America.