KULEBA & SHYLLIT MOVING WITH NAVL
By Adnews Staff
Toronto-based Kuleba & Shyllit is on the move after working with North American Van Lines Canada. The agency recently launched an outdoor advertising campaign for the company in the Montreal, Toronto, Calgary and Vancouver markets. Mike Argier, marketing director at Toronto-based NAVL, said the campaign is designed to build the image of the brand and increase awareness as well as drive consumers to the Web site at <http:www.navl.com>. Billboard advertising, scheduled to run until the end of August, is targeting potential consumers who are moving or about to move. Ads encourage people to click on the NAVL Web site to "make a smart move.com." The outdoor campaign is the first of several initiatives taking place in the Canadian market over the next 12 months Argier said. Kuleba & Shyllit won the campaign assignment over one other unnamed agency.