VERRECCHIA GROUP PERFORMS A LITTLE MARKETING MAGIC
By Adnews Staff
Montreal-based public relations and marketing communications firm The Verrecchia Group has announced a strategic alliance with the marketing consulting and services company Marketing Magic based in Austin, Texas. Eileen Ibenhard, founder and president of Marketing Magic, will be working with Verrecchia Group as associate account director on the Journyx account. Verrecchia Group was hired as public relations counsel for Journyx, based in Austin, Texas, earlier this month. Ibenhard will be providing strategic marketing communications and public relations programs for Journyx. Verrecchia Group previously worked with Ibenhard on another Verrecchia account. Verrecchia and Marketing Magic may extend their alliance in the future to include any new accounts wins based out of the Austin area.