TRAVEL MARKETING EXPERTS GOING ON SOUTH AFRICAN SAFARI
By Adnews Staff
Toronto-based Travel Marketing Experts Inc. has been appointed the North American marketing and public relations representative for Big-Foot Africa Safaris, a South African safari operator based in Lynnwoodridge, South Africa. According to Big-Foot, the appointment, effective March 1, 2000, is part of an international marketing strategy. "This is our first major push into the North American marketplace and we realized it will assist our sales and marketing efforts having a North American-based representative," Martin Pretorius, president of Big-Foot Safaris, said in a release. Travel Marketing Experts specializes in tourism representation, marketing and public relations. In the past, Travel Marketing Experts has represented the South African Tourism Board in Canada and has worked with The Australian Tourist Commission, Arizona Office of Tourism, and GEM Travel Canada.