NEXTCLICK DEBUTS WITH NEW IDENTITY AND CAMPAIGN
By Adnews Staff
Calgary-based NextClick: The Personalization Agency will unveil its new corporate identity at the Internet World trade show taking place in San Francisco April 3-7. NextClick is attempting to re-cast its business from Web development to Web personalization. The company works with clients that want to foster online interaction with customers. The debut of a new corporate image will coincide with the change in corporate direction. Both will be supported with a pull-out brochure, a re-designed Web site and a print campaign running in U.S.-based technology business publications. Krista Grant Haysom, vice president of marketing for NextClick, said the company is targeting dot-com companies, businesses that are looking to expand online, companies moving into e-commerce, as well as interactive agencies and Web developers. Humbinger Communications of Calgary created the corporate identity and design of the advertising creative and brochure. Web design was handled in-house. Public relations for NextClick are handled by Calgary-based Synergy Marketing and Public Relations.