SEARS CANADA'S CRAFTSMAN SPONSORING THE MOLSON INDY
By Adnews Staff
Toronto-based retailer Sears Canada and the Molson Indy have teamed up. For the first time, Sears will be a sponsor of the Molson Indy in Toronto and Vancouver. Sears will feature its Craftsman brand as the Molson Indy's exclusive tool sponsor. The sponsorship includes the Sears Craftsman Family Grandstand (located at turn six of the track) and on-site presence with Sears signage and logo identification. Additional plans call for media partnerships and an in-store marketing campaign. As the "official tool" of Molson Indy 2000, product demonstrations are planned for MotorFest in Toronto and Expo in Vancouver as well as in-store appearances by CART drivers and showcars. The Molson Indy takes place July 14-16 in Toronto and September 1-3 in Vancouver.