AGF LOOKING FOR NEW AGENCY-OF-RECORD
By Adnews Staff
Toronto-based AGF Management Limited is searching for a new advertising agency. The mutual fund and wealth management company has launched a review to find an agency-of-record to replace the incumbent on the account, Toronto-based Young & Rubicam, which will not be participating. Also not participating in the review is The Sebastian Consultancy, which works with AGF on a project basis. "To support our rapid growth and new business initiatives, we require fresh strategic input into advertising and branding efforts," said Randy Van Der Starren, senior vice president of marketing at AGF in a release. "Our partnership with Young & Rubicam reached new heights in mutual fund advertising and we are now looking for new ways to build on that success."