CANOE, DAEWOO AND SUN MEDIA LAUNCH CONTEST
By Adnews Staff
CANOE, Daewoo Auto Canada Inc. and Sun Media are holding a contest to promote the new Daewoo Nubira compact car. The contest began Friday and runs until April 6. Canadians can enter their names in a draw to win a new car from Daewoo by finding a special icon, a Daewoo Nubira car with a canoe on the roof, being published daily in Sun newspapers. When readers find the icon, they can go to Canoe's Web site at <http://www.canoe.ca> and click on the Daewoo contest button to enter. After identifying the page upon which the icon appears and filling out a contest questionnaire, the entry to complete. The contest is being supported with print ads in Sun papers and banner ads on the Canoe Web site. Daewoo brought the Nubira to Canada earlier this year and has been supporting the introduction with print ads from Toronto-based Goodgoll Curtis Inc.