DECOMA PARKS AD AND PR ACCOUNTS AT WOLF GROUP
By Adnews Staff
Decoma International Inc. of Concord, Ontario has parked its advertising and public relations accounts at Toronto-based Wolf Group. This is the first time the manufacturer of exterior vehicle design systems has named an advertising and public relations agency-of-record since spinning off two years ago from automotive manufacturer Magna International. Wolf Group is working on a fully integrated North American branding campaign for Decoma targeting the automotive industry. Commenting on the appointment, Molly Fitzpatrick, director of marketing and planning at Decoma, said "we felt we needed an agency that could address all the facets of our business." Wolf Group won both accounts following an agency review with an unconfirmed number of agencies. Previously both accounts were handled in-house.