LAND ROVER REVIEW CONTINUES DESPITE SALE
By Adnews Staff
Land Rover North America will continue its agency review despite last week's announcement that Ford Motor Company of Dearborn, Michigan will buy the Land Rover unit from the BMW Group of Munich, Germany, an article in Ad Age has reported. Agencies Kirshenbaum Bond & Partners of New York, Crispin Porter & Bogusky of Miami and GSD&M of Austin, Texas are all reportedly scheduled to make presentations this week for the creative portion of Land Rover's $30 million account. The incumbent on the account was Grace & Rothschild of New York.
« Back Next »
Comments
blog comments powered by Disqus