PALM WRAPS UP LABATT'S BUDWEISER
By Adnews Staff
Palm Publicite Marketing of Montreal has gift wrapped Labatt Breweries Budweiser brand in new holiday advertising. The "Bud Noel" campaign, which launched this week, builds on a holiday Christmas sock character known as "Bas de Noel'" in French. The "Bud Noel" character will be wrapped in a giant woolly beard and will begin appearing on billboards in the Montreal, Quebec City, Sherbrooke, Trois-Rivieres and Hull markets. In-store promotions will support the billboard campaign set to run through the holiday season.
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