AXMITH MCINTYRE WICHT INVESTS IN NEW MEDIA UNIT
By Adnews Staff
Toronto-based advertising agency Axmith McIntyre Wicht in partnership with Chantal Payette has set up a new Toronto-based media unit called Flux:Media Inc. The mission of Flux:Media is to create brands digitally. The unit will operate as a separate company from AMW. Flux:Media has already begun work on projects for clients including: Rogers Cantel, ABC Television in New York and White Pine Pictures. In addition to working with clients of AMW Payette, president of Flux:Media, said the unit will also be working with other agencies as well. Arnold Wicht, CEO of AMW said the agency is able to bring its background experience in marketing and strategic planning to the new unit. AMW's direct division is also working with Flux:Media on potential e-commerce projects.