DUREX CANADA AND WIDE MOUTH MASON PLAY IT SAFE
By Adnews Staff
Durex Canada of Concord, Ontario has once again teamed up with Saskatoon-based band Wide Mouth Mason in promoting safe sex. The two first got together in March when the band launched its spring tour. Now with the bands latest tour about to begin, Durex and Wide Mouth Mason have been joined by Planned Parenthood Federation of Canada and Health Canada for the "Wide Mouth Mason Durex Condoms Play It Safe Tour". The group is traveling across Canada until December 4th in the "Iron Sheik" giant bus. A red rocket being tickled by a feather is painted on the side of the bus. HMV, MuchMusic and NewAd have also come on board to promote safe sex by distributing condoms at concerts and HMV music stores and placing NewAd posters in local establishments including campus locations. A public service announcement from Health Canada for AIDS awareness will also be airing on MuchMusic. The PSA features Wide Mouth Mason. In addition, the Durex condom mascot will make appearances throughout the tour distributing condoms and "Play It Safe" brochures. Advertising for Durex Canada is done by MacLaren McCann of Toronto. PR is handled by The GCI Group of Toronto.