SUDLER & HENNESSEY HAS THE RIGHT PRESCRIPTION
By Adnews Staff
Montreal-based healthcare advertising company Sudler & Hennessey has been named agency-of-record for Axcan Pharma Inc. of Mont Saint-Hilaire, Quebec. The appointment follows Sudler and Hennessey's recent win of Hoffmannn-La Roche's Tamiflu assignment. Sudler & Hennessey was awarded the Axcan account following a competition with two additional unnamed agencies. Advertising for Axcan Pharma was previously done by Marlowe Communications and Publicite Anderson both of Montreal. Sudler & Hennessey will be responsible for all Axcan's brands including the pharmaceutical company's major products, Modulon for irritable bowel syndrome, Salofalk, for ulcerative colitis and Urso for cholestatic liver diseases. In addition to Axcan, the appointment also includes U.S.-based Scandi Pharm, a pharmaceutical company Axcan just purchased. The advertising assignment covers Axcan's activities in both Canada and the U.S. Sudler & Hennessey is a member of the worldwide Young & Rubicam Inc. group of companies. PR for Sudler & Hennessey is handled by Communications MECA of Montreal.