AXMITH MCINTYRE DRIVING WITH THRIFTY'S CARS
By Adnews Staff
Axmith McIntyre Wicht of Toronto went for a spin after winning the Thrifty Car Rental account. The agency was awarded the Toronto-based car rental business following a project assignment it completed for Thrifty this fall. Axmith McIntyre Wicht will handle advertising for Thrifty's 140 airport and neighborhood locations across Canada. The sales and marketing budget is $3.6 million. Prior to Axmith McIntyre Wicht, Octagon Communications Group of Toronto handled the account.
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