C1 COMMUNICATIONS PROMOTING SERVICES THAT FIT LIKE A GLOVE
By Adnews Staff
C1 Communications of Saint John, New Brunswick has launched a new advertising campaign with two goals in mind: to build brand awareness and expand its customer base as well as to showcase its new name and corporate identity. The communication company grew out of Fundy Communications, a cable and telecommunication company in Eastern Canada. The "Telecommunication that Fits Like a Glove" campaign launched early October in newspapers including: The Globe and Mail, National Post and Mississauga News. Additional advertising will be seen on billboards throughout the Greater Toronto Area and eastern Canadian provinces and in magazine ads. Meadwell & Associates of Mississagua, Ontario directed the corporate branding and communications campaign. Campbell and Partners of Toronto was responsible for the creative strategy and execution and Carat Cairns also of Toronto, managed the media strategy and execution.