COHN & WOLFE HAS THE WILL AND THE WAY
By Adnews Staff
Cohn & Wolfe of Toronto has been chosen as the Canadian Bar Association-Ontario's new public relations agency-of-record for the Make a Will Month program. The program is an Ontario-based consumer awareness and information campaign designed to highlight the importance of will and estate planning. Make a Will Month is being held during the month of November and is presented by the Canadian Bar Association-Ontario with the Law Society of Upper Canada. The program is also presented in co-operation with the Heart and Stroke Foundation of Canada, the Canadian Cancer Society's Ontario Division, Sun Life of Canada, CIBC Trust and the Certified General Accountants Association of Ontario. Public relations for the program were previously handled by Murray Communications of Toronto. Cohn & Wolfe will be responsible for a public relations and media campaign and will be working with the program's advertising agency Pure Events of Toronto.