BENCHMARK HOLDS ONTO HEWLETT PACKARD CANADIAN BUSINESS
By Adnews Staff
Benchmark Communications of Toronto will retain the account of Hewlett-Packard (Canada) of Mississauga, Ontario despite Shandwick International of New York winning the global business. Benchmark has announced its will continue to represent HP business computers, HP NetServers, notebooks and palmtop PCs to the Canadian media even though Shandwick International was chosen as Hewlett Packard's new public relations agency for this product line worldwide. Shandwick Canada will not be working on the account due to a client conflict with the recently-won IBM account. Shandwick International won the global account follwing a competition with an unconfirmed number of agencies. The incumbent on the account was Copithorne & Bellows of Boston and San Francisco.