SONY WONDER PROMOTING TINKY WINKY, DIPSY, LAA-LAA AND PO
By Adnews Staff
Toronto-based Sony Wonder, the children's and family entertainment division of Sony Music Entertainment (Canada) is launching a widespread advertising campaign this weekend to promote Teletubbies: The Album. Sony won the Canadian license to distribute the album from The itsy bitsy Entertainment Company of Toronto and Ragdoll Productions Ltd. of Avon, England. The campaign, created in-house by Sony, will include print, radio and in-theatre advertising. A full range of in-store display and point-of-sale items including posters and merchandisers are also being used to promote the album, available across Canada. Teletubbies: The Album is based on the pre-school children's series created and produced by Anne Wood and Andrew Davenport of Ragdoll Productions. The campaign is scheduled to run until the end of December.