TROPICANA AND DISNEY TO GO TO "INFINITY AND BEYOND"
By Adnews Staff
Tropicana Products Ltd. of Mississauga, Ontario is teaming up with Disney this fall for a Toy Story 2 promotion. Beginning in November, consumers can collect proofs of purchase from specially-marked packages of Tropicana chilled juices. These can be redeemed for toys from the Tropicana Toy Box, which will feature limited edition Toy Story 2 collectibles from Mattel. The promotion will also offers consumers the chance to win one of two cash prizes of $5,000 each. Tropicana Tropics cartons will feature an instant win sticker game. Consumers will also have a chance to win a $5,000 cash sweepstakes each time they send in to collect toys from the Tropicana Toy Box. The promotion, which runs through the holiday season, will be supported by in-store point-of-sale materials and new packaging created by Capital C Communications and Otis Sauter & Partners, both of Toronto. PR for Tropicana is handled by Strategic Objectives of Toronto.