HOLMES & LEE SHOPPING AT NORSTAR.CA
By Adnews Staff
Toronto-based Holmes & Lee has been hired by NorstarMall.ca Inc. to handle advertising launch plans for the company's 3-D mall site in Canada. The 3-D version of NorstarMall.ca is opening online for business at the end of this month. According to John Lee, president of Holmes & Lee, the agency will be using television, print, radio and Internet branding support for the launch of the new mall. NorstarMall.ca allows customers to shop from a variety of nationally recognized brand name retailers. Features of the site include a rewards program, gift registry reminder and a free e-mail service. Public relations support for the new site is being handled by Maverick Public Relations Inc. of Toronto.
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