LISE WATIER COSMETIQUES SPREAD NATIONWIDE
By Adnews Staff
Montreal-based Lise Watier Cosmetiques Inc. has launched NEIGES and NEIGES POUR HOMME fragrances nationwide. The fragrances were originally launched in Quebec in November 1993. The nationwide launch of the fragrances will be supported with print and outdoor advertising. Print ads will run between October and December in Chatelaine, Images, Elm Street, Toronto Life Fashion, and Flare magazines, as well as the Toronto Star, Vancouver Sun, Calgary Herald and Edmonton Journal newspapers. Three billboards in the Toronto area are also promoting the fragrances. The complete line of NEIGES and NEIGES POUR HOMME are sold in 174 Bay and Sears stores, with selected products available in 500 Shoppers Drug Mart locations across the country. Advertising for Lise Watier Cosmetiques is done by Armada Bates with media buying handled by Touche Media Marketing Inc., both of Montreal. PR for Lise Watier Cosmetiques is handled by Cohn & Wolfe of Toronto.