YTV PREPARES FOR ALL HALLOWS EVE WITH HALLOWEIRD
By Adnews Staff
Toronto-based YTV Canada has teamed up with Pillsbury Toaster Strudels and Bandai's Yomega to launch an integrated marketing and promotional strategy in support of a Halloween programming block called Halloweird: Undead + Hyperactive. The programming block will feature an entourage of werewolves, vampires, aliens, ghouls and witches. The Halloweird promotion will include on-air spots, online activities, in-store point-of-sale materials, live mentions on The Zone and a contest promotion featuring a grand prize trip for four to visit the set of Buffy The Vampire Slayer in Los Angeles, California. During October, leading up to event, 4,000 Pillsbury retailers will display Halloweird danglers and shelf strips alongside "Scary Blueberry" Toaster Strudels. The danglers and shelf strips were created by Accumark Promotions Group of Toronto. Pre-promotion support includes a Halloweird page on YTV's Web site at <http://www.ytv.com>, two 30-second on-air spots, a tune-in message and a contest awareness spot, all created in-house at YTV. During the four days of programming, October 27 through October 30 from 5:30 - 8:30 p.m., a 60-second contest detail spot and five-second sponsor billboards will also be seen. Print support for the Halloweird promotion includes a full page, back cover ad, in the October 26 issue of TV Guide. Print support was created by Amoeba of Toronto.