SUDLER & HENNESSEY FIGHT FLU VIRUS WITH TAMIFLU
By Adnews Staff
Sudler & Hennessey Canada Inc. of Montreal is preparing for the upcoming flu season by launching Tamiflu, a new prescription flu drug from Hoffmann-La Roche of Basil, Switzerland. The healthcare advertising and communications company was named agency of record for Roche's new flu drug and will be responsible for its launch. Sudler & Hennessey's first assignment for Tamiflu was completed last winter when the company handled a recruitment advertising program for the Canadian flu trials being conducted by Roche. Sudler & Hennessey will be responsible for both professional healthcare and consumer advertising for Tamiflu. The drug should be on the market in time for this flu season.
« Back Next »
Comments
blog comments powered by Disqus