GALLOP & GALLOP USING ADFORCE
By Adnews Staff
Gallop & Gallop Advertising Inc. of Toronto has announced a one-year contract with AdForce Inc. of Cupertino, CA. The agreement will find Gallop & Gallop's Internet media network, VBN Virtual Billboard Network, using Adforce beginning later this month. AdForce will begin delivering advertising to the Virtual Billboard Network in three weeks and by the end of December, should be handling 100 per cent of the network's inventory. AdForce provides outsourced ad management and delivery services on the Internet, for the scheduling, targeting, delivering, tracking, reporting, auditing and billing of its online advertising. Gallop and Gallop's Virtual Billboard Network delivers over 40,000,000 monthly ad impressions from over 200 Canadian Web sites. In addition to VBN, the media company has networks in large format billboard, convenience store poster, ATM and specialty formats.