NEW CANADA SAVINGS BONDS, START EARLY AND SAVE
By Adnews Staff
Canada Investment and Savings has launched its 1999-2000 New Canada Savings Bond campaign. The youth awareness campaign is designed to help kids better understand the value of saving. The promotion includes a national youth writing contest called "Great Canadians Save" being undertaken in collaboration with the Canadian Library Association, l'Association pour l'avancment des sciences et des techniques de la documentation, YTV Canada and Group TVA. The "Great Canadians Save" contest is being promoted in public libraries across Canada with bookmarks and ballot boxes. In addition, YTV is helping to launch the national initiative with the production of six 15-second spots that will pose questions such as "If Sir John A. Macdonald was a kid today, what would he be saving for? Or how about Emily Carr?" The YTV spots will be running for six weeks starting this week. TVA began its promotion on October 2 and is running a series of 30-second animated teaser spots. Canada Investment and Savings has also launched a new English Web site at <http://www.kidscansave.gc.ca> with the French site at <http://www.generationepargne.gc.ca>. Both sites encourage young Canadians to pay themselves first, start saving early and stick with a plan. As part of the campaign launch, New Canada Savings Bonds is continuing its national advertising campaign targeted to the boomer generation and Canada Savings Bond buyers. The campaign continues the theme "You're on solid ground" and includes: a branding campaign on national television and in magazines, newspapers advertisements and point-of-sale materials. Advertising for the New Canada Savings Bond campaign was done by Vickers and Benson of Toronto. PR for Canada Investment and Savings, development of the youth initiative and special events for the 1999-2000 campaign is being handled by Goodman Communications of Toronto.