ELGRANDE.COM ANNOUNCES AOR
By Adnews Staff
Elgrande.com Inc. of Vancouver has announced the appointment of Perich + Partners of Ann Arbor, Michigan as its new advertising agency-of-record. The agency will be responsible for developing a new logo, brand positioning, corporate identity and marketing communications to establish the Internet site as a leader in its field. Elgrande.com gives e-commerce consumers direct access to manufacturers and publishers through ShopEngine. The ShopEngine database of products is licensed by Elgrande to third-party Web sites that want to add an e-commerce component for additional revenue. ShopEngine presently offers over 2.7 million titles of books, music, videos and DVDs.
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