DRAFTWORLDWIDE ENTERS NETHERLANDS
By Adnews Staff
DraftWorldwide, a unit of the Interpublic Group of Companies based in Chicago, has announced its entry into The Netherlands market with the acquisition of Amsterdam-based integrated marketing communications agency Borremans & Ruseler Thematische Aktiemarketing b.v. The acquisition continues DraftWorldwide's strategy, for the past three years, of seeking out agencies that share its philosophy. Borremans & Ruseler's name will be changed to Borremans & Ruseler DraftWorldwide and will continue to be headed up by Charles Borremans and Coen Ruseler, who established the agency in 1993 and were later joined by managing partners Robin Blitzblum and Harold Hamersma in 1997. The client roster of Borremans & Ruseler DraftWorldwide includes C&A, Heineken, Citroen, Demon Internet and Honig. The Interpublic Group of Companies includes McCann-Erickson WorldGroup, Ammirati Puris Lintas, The Lowe Group, DraftWorldwide, Western Initiative Media Worldwide, Octagon, International Public Relations and The Allied Communications Group. Financial details of the transaction were not disclosed.