ZEERO CREATING WAVES FOR THE YTV ACHIEVEMENT AWARDS
By Adnews Staff
Zeero Inc. of Toronto is creating waves after completing the design of the nomination campaign for the 11th annual YTV Achievement Awards. The theme for the 2000 event is "Nomination Wave" and encourages people to nominate a young Canadian via "surfing" the YAA Web site at <http"www.ytv.com/yaa>. The design featured in the campaign is that of a fun and colorful "ocean wave" to reflect the "weirdness" of YTV. The campaign includes posters, print ads in Maclean's and In 2 Print magazines and video packaging and runs until the nomination deadline of November 5, 1999. The YAA recognize outstanding accomplishments of young Canadians. Nominations from across Canada are submitted in categories such as sports, music and innovation. Winners are recognized on national television and receive their awarded on the YAA! show in Spring 2000.