NORIGEN COMMUNICATIONS JOINS TELECOM MARKET
By Adnews Staff
Norigen Communications of Toronto is introducing itself as Canada's newest telecommunications service provider with the official rollout of the company today. Norigen, as official sponsor of the TD 1000 Step Climb, is hosting a two-day event, today and tomorrow, donating all proceeds from the sale of food and beverages at the event to the United Way of Greater Toronto. In addition to the Step Climb, Norigen has launched an advertising blitz to brand its One source portfolio. One source offers a full range of telecommunication services, including Internet, enterprise, mobile, local and long distance services, on one bill. The advertising blitz and branding effort includes prints ads, sponsorship of charity events and promotion on the Elevator News Network. Norigen is initially offering its services in the Greater Toronto Area with a rollout before the end of the year to the Calgary, Montreal and Vancouver markets. Advertising for Norigen is done by Holmes & Lee of Toronto. PR is being handled by Maverick Public Relations.