MSN.CA GOES TO THE MOVIES
By Adnews Staff
MSN.CA of Toronto is now playing in Famous Players and Cineplex movie theatres for the first time as it launches a new advertising campaign. The cinema spots, with messages of online security and privacy, marks the first time MSN.CA has advertised in theatres. The campaign is designed to ensure confidence in Canadians when they are using Web-based communications. MSN.CA is also running "The Ultimate House Party" contest between now and November 15. Any user who registers for a free personal Hotmail account is eligible to win. Theatre goers can also register for an account at in-theatre pods at cinemas in Vancouver, Montreal and Toronto. The cinema advertising campaign runs until October 28. Advertising for MSN.CA is done by Communiqué of Toronto. PR is handled by Hill and Knowlton of Toronto.