FAIRLEE FRUIT JUICES BUYS EVERFRESH AND RICH & READY BRANDS
By Adnews Staff
Fairlee Fruit Juice Ltd. of Toronto has announced the acquisition of the Everfresh and Rich & Ready brands from SweetRipe Drinks Ltd. of Mississauga, Ontario. Financial terms of the agreement were not disclosed. Marketing manager for Canada/USA, Fairlee Fruit Juice Ltd., Richard Parkinson said the combination of the newly acquired brands with Fairlee's existing fruit juice and beverage business makes its the number one single serve fruit juice company in Canada. Fairlee's brands includes: Fairlee 100% Pure Premium, Boston Ice Tea, Alpian Spring Water, Sparkling Fruit Beverage and Tropical Grove. Parkinson said Fairlee works with a number of agencies including Toronto-based Accumark Promotions Group and Hunter Straker Ltd., but at this time has not made any decisions as to who will work on the Everfresh and Rich & Ready brands. Right now discussion are underway on how to place both brands which have been competing head to head, he said.