COUNTRY STYLE WAKING UP TO NEW AROMA
By Adnews Staff
Country Style Donuts of Richmond Hill, Ontario has launched a new advertising campaign to promote its new coffee blend, Mountain Dark Roast. The national campaign includes a 30-second television spot and a 30-second radio spot that will air in limited markets. The spots were created by Walsh and Associates Advertising of Toronto. The spots will be supported with extensive in-store point-of-purchase materials created by Greaves & Allen of Markham, Ontario. The new blend is the first new coffee introduced by the company in its 37 years history. Mountain Dark Roast joins the chain's Traditional Country Roast at all 350 Country Styles locations across Canada. The campaign runs until December 5. PR for Country Style Donuts is handled by Hunter LaVigne Communications of Toronto.