YTV CALLING KIDS HELP PHONE
By Adnews Staff
YTV has partnered with Kids Help Phone in an attempt to increase awareness of the counseling support service among kids aged six to 12 years. YTV's involvement includes: a Web page at YTV's Web site, <http://www.ytv.com>, the production and ongoing broadcast of a 30-second Public Service Announcement called "Using the Phone", distribution of Kids Help Phone cards at YTV events, the production of a print ad in the back-to-school issue of YTV Whoa! Magazine and interviews with teenage volunteers on YTV's after school programming "The Zone". YTV's participation in the Kids Help Phone awareness program is scheduled to run throughout the 1999/2000 school year.
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