MACKENZIE FINANCIAL HIRES DCC COMMUNICATIONS
By Adnews Staff
Mackenzie Financial of Toronto has appointed DCC Communications as its advertising agency and marketing communications partner. The Toronto-based agency's appointment follows a search conducted by Planning Ahead, an outside consultant. DCC Communications was chosen from a shortlist of four unnamed agencies all of which were asked to make brief presentations to the client. Mackenzie Financial, Canada's third largest mutual fund company, was "exceptionally impressed with DCC's ability". PR for DCC Communications is handled by Thornley Fallis Communications of Toronto.
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