RUPERT WAINWRIGHT DIRECTING PLAYDIUM SPOTS
By Adnews Staff
Playdium Entertainment Corporation of Toronto has announced Rupert Wainwright, director of the film Stigmata, will direct the company's new television commercials. Wainwright has previously directed commercials for brands ranging from Reebok to Sprint as well as musical videos for Michael Jackson. Playdium's new television spots will capture the outcomes and experiences Playdium visitors encounter. The advertisements will feature a wild chase scene that winds through a maze-like urban setting. Each of the spots, although they have the same beginning, end with a different conclusion. The ads are designed to position Playdium as the 'ultimate place to play" and launch in advance of the opening of the company's flagship location in Toronto in mid-November. Playdium's advertising agency-of-record is TBWA Chiat/Day of Toronto, which won the account in June. PR for Playdium is handled by Temple Scott Associates, Inc. of Toronto.