CASEY'S BAR & GRILL TELLING PEOPLE "YOU'VE EARNED IT"
By Adnews Staff
Casey's Bar & Grill of Mississauga, Ontario is celebrating its 20th anniversary with a new "Scratch It Rich" consumer promotion running October 4 through October 31. "Scratch It Rich", being supported with four weeks of radio, print and outdoor advertising, follows the new creative for the chain surrounding the theme of rewarding people for surviving everyday battles and frustrations. The tagline "You've Earned It" and the 20th anniversary logo appear in print ads and on promotional materials. The consumer promotion running in the chain's 25 Ontario locations includes 350,000 scratch cards distributed to customers at Casey's Bar & Grill restaurants. The game card features nine scratchable symbols and one scratchable prize box. Customers scratch three of the nine symbols and, if all three match, scratch the prize box to reveal what they have won. The casual dinning chain has recently opened new prototype restauraunts in Gloucester, Ontario in July and in Brampton, Ontario in September. The prototype is 5,100 square feet and introduces a new exterior logo, menu and interior decor. In addition to the chain's 25 locations in Ontario, Casey's Bar & Grill operates six locations in Quebec. Casey's Bar & Grill is part of Prime Restaurants franchises and corporately owned network of restaurants. Advertising for Casey's Bar & Grill is done by The Ongoing Partnership of Toronto. PR for Prime Restaurants is handled by Thornley Fallis Communications of Toronto.