POST CEREALS HONORING THE GREAT ONE
By Adnews Staff
Kraft Canada Inc. of Don Mills, Ontario is paying tribute to retired NHL star Wayne Gretzky with a new promotion. Post Cereals is presenting the "All Time All Star Cereal Collection" featuring Gretzky's seven Greatest Career Moments on seven different collectible cereal boxes. Beginning October 1 the tribute to Gretzky will be made on three million boxes of Spoon Size Shredded Wheat, Alpha Bits, Marshmallow Alpha Bits, Shreddies, Maple Crunch Shreddies, Sugar Crisp and Honeycomb. In addition, consumers will find a free special edition Gretzky hockey card inside every box of Alpha Bits, Marshmallow Alpha Bits, Sugar Crisp and Honeycomb. Inside Spoon Size Shredded Wheat, Shreddies and Maple Crunch Shreddies, consumers have the chance to win an autographed Upper Deck Gretzky hockey card. According to Kraft, this is the first cereal tribute in Gretzky's retirement year. Both the front and the back of the collectible boxes features full panel shots of the moment. One side appears in English the other side in French. The name of the cereal is the only product information found on the front or back panels. All product information appears on side panels. Post Cereals are part of the Kraft family of brands. PR for Kraft's Post Cereal Brand promotion is handled by Strategic Objectives of Toronto.