HISTORY TELEVISION AND HGTV LAUNCH NEW FALL SEASONS
By Adnews Staff
Alliance Atlantis Broadcasting's specialty networks History Television and HGTV Canada are each launching new advertising campaigns in support of each network's new fall season. History Television is introducing its new theme nights and theme weekends in its largest campaign since the network first hit the airwaves in 1997. The campaign includes national print ads in Time, Macleans, Saturday Night, Financial Post magazine, Report On Business magazine, the Globe and Mail, TV listings books and an on-air campaign on all four Alliance Atlantis Broadcasting networks (HGTV Canada, History Television, Life Network and Showcase). The network's target audience is upscale, well-educated adults 25-54 years. The print campaign was done by Harrod & Mirlin/FCB of Toronto and the television spots were produced in-house by History Television. HGTV Canada launches a new image campaign that builds the network as a resource for new ideas for the home. This year's campaign follows the network's successful spring outdoor campaign focusing on gardening programming. HGTV Canada begins its new eight week campaign focusing on design, building and renovation programs using transit shelters located near do-it-yourself and home design stores in the Toronto and Vancouver markets. HGTV's target audience is upscale homeowners. Toronto-based Ammirati Puris Lintas created HGTV's outdoor campaign.