HIGH ROAD DRAWS PR ACTIVITIES FOR GRAPHICS FIRM
By Adnews Staff
High Road Communications of Ottawa has been selected to handled the North American public relations activities for BitFlash Graphics of Ottawa. BitFlash is a "smart" graphic design firm that is developing and marketing a Java-based Scaleable Vector Graphics viewer as well as a graphical rendition engine that will allow all types of graphics to be stored and displayed on any desktop connected to the Internet. High Road will be responsible for analysis, media relations and some trade show activities. The Canadian agency was invited to pitch the account after meeting the company through another High Road client. High Road's upcoming focus for BitFlash will be in the United States.
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