PFIZER ASKS CANADIANS TO TALK ABOUT SEXUAL HEALTH ISSUES
By Adnews Staff
Pfizer Canada Inc. of Montreal has launched a national public awareness campaign to encourage Canadians to have open discussions about sexual health between patients, partners and physicians. The campaign includes print ads in newspapers and magazines, a free information package, the option to call a healthcare professional at a 1-800 number and the creation of a Web site at <http://www.edfactscanada.com>. The campaign, running until the end of the year, is from LMP of Montreal. Pfizer is targeting the 40-70 year old market with a focus towards those in their 40 and 50's.
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