KELLOGG'S 'NSYNC WITH ON-PACK PROMOTION
By Adnews Staff
Kellogg Canada of Toronto is featuring a new on-pack promotion for its Corn Pops cereal brand. More than 1 million boxes of the cereal feature the pop music group 'NSYNC, singer Billy Crawford and up-and-coming Canadian artists McMaster & James. The special 375-gram box of Corn Pops cereal is available while supplies last at grocery stores, club stores and convenience stores across Canada. Details of the special box and on-pack promotion will be featured in tags on Corn Pops commercials, airing in early September. The cereal box features photos and profiles of the "teen dreams" and four collector cards in each box. There are 10 different collector cards in total. "All of these bands are positive role models and teaming them with Kellogg's Corn Pops is a unique way to bring music and teens together," Kellogg Canada spokesperson, Jacki Nelson said. "The special box and cards are exclusive collector items that are only available in Canada and fans are literally eating them up." Kellogg Canada is a presenting sponsor of the Canadian 'NSYNC Tour. Advertising for Kellogg Canada is done by Leo Burnett Company Ltd. of Toronto.